What is a core feature of a franchise agreement?

A core feature of a franchise agreement is the arrangement for distribution under a trademark. In franchising, the franchisor grants the franchisee the right to operate a business using the franchisor's established brand, which includes the trademark and business model. This allows the franchisee to benefit from the brand's recognition and reputation while adhering to the franchisor's standards and practices.

This arrangement facilitates a uniformity of branding and operational procedures across different franchise locations, helping to maintain the identity and consistency of the franchise. Such agreements typically outline the responsibilities of both parties, including marketing and operational guidelines, and detail how the trademark or branding can be utilized.

The other options do not accurately reflect the essence of a franchise agreement. While partnerships and unique product development can be elements of certain business arrangements, they do not define a franchise. Similarly, requiring employees to receive shares does not pertain to the fundamental structure of franchising, as franchise agreements are primarily about the relationship between franchisor and franchisee regarding the use of a trademark and conducting business.